{"id":4217,"date":"2025-02-14T13:32:44","date_gmt":"2025-02-14T12:32:44","guid":{"rendered":"https:\/\/eldee.nextlead.nl\/nl\/?post_type=project&#038;p=4217"},"modified":"2025-02-14T13:37:36","modified_gmt":"2025-02-14T12:37:36","slug":"haitsma-infratech","status":"publish","type":"project","link":"https:\/\/eldee.nextlead.nl\/nl\/projecten\/haitsma-infratech\/","title":{"rendered":"Haitsma Infratech"},"content":{"rendered":"\n\t\t\t\t<!-- core\/group -->\n\t\t\t\t<div id=\"page-header-container\" class=\"core-group-container jumbotron jumbotron-fluid bg-dark text-white\"> \n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t<!-- core\/columns -->\n\t\t\t\t<div class=\"core-column-container\">\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 1] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-5 d-flex flex-column justify-content-center\">\n\n<h2 class=\"wp-block-heading display-3\" id=\"h-beurs-infratech\">Beurs: InfraTech<\/h2>\n\n<h1 class=\"wp-block-heading\" id=\"h-haitsma-beursstand\"><strong>Haitsma<\/strong> Beursstand<\/h1>\n\n<p>Voor de deelname van Haitsma Beton aan InfraTech lag de uitdaging in het ontwerpen van een stand die opvallend en spectaculairder zou zijn dan voorgaande edities. De wens? Een open en toegankelijke uitstraling, terwijl de stand zich zou onderscheiden te midden van de beursvloer.<br>Omdat de stand aan beide zijden werd ingesloten door andere exposanten, was alleen voorzijde open. Dit vroeg om een creatieve aanpak om de zichtbaarheid te vergroten en de stand een krachtige uitstraling te geven.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-locatie\">Locatie<\/h3>\n\n<h2 class=\"wp-block-heading\" id=\"h-rotterdam\"><strong>Rotterdam<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-oppervlakte\">Oppervlakte<\/h3>\n\n<h2 class=\"wp-block-heading\" id=\"h-36-m-2\">36 m<sup>2<\/sup><\/h2>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 2] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-7\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-full\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"Haitsma Beton op de Infratech in de Ahoy Rotterdam.\" srcset=\"https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025.jpg 1620w, https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025-720x480.jpg 720w, https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\n\t\t\t\t<!-- core\/group -->\n\t\t\t\t<div class=\"core-group-container jumbotron jumbotron-fluid\"> \n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t<!-- core\/columns -->\n\t\t\t\t<div class=\"core-column-container\">\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 1] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-4\">\n\n<h2 class=\"wp-block-heading\" id=\"h-beton-in-de-hoofdrol\">Beton in de hoofdrol<\/h2>\n\n<p>Bij Eldee geloven we in een krachtig, doordacht ontwerp dat direct aansluit bij het DNA van een merk. Voor Haitsma Beton lag de focus vanzelfsprekend op beton als centraal element in de standbeleving. Dit hebben we vertaald naar:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Een imposante betonnen boog, als eyecatcher over de doorsnede van de stand. Eveneens d\u00e9 plek om het logo goed zichtbaar te maken.<\/li>\n\n\n\n<li>Een deel betonlook vloer mocht natuurlijk niet ontbreken.<\/li>\n\n\n\n<li>Een betonlook bar, waar bezoekers laagdrempelig in gesprek konden gaan.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-beeld-en-beleving-collagewand-als-blikvanger\">Beeld en beleving: collagewand als blikvanger<\/h2>\n\n<p>Een belangrijk onderdeel van de stand was de linkerwand, waar een collage met inspirerende foto\u2019s werd geplaatst. Deze wand diende als visuele storytelling en was al van een afstand goed zichtbaar voor beursbezoekers. Hierdoor werd direct een link gelegd met de projecten en expertise van Haitsma Beton.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-van-ontwerp-tot-realiteit\">Van ontwerp tot realiteit<\/h2>\n\n<p>Bij Eldee ontvangen klanten altijd fotorealistische impressies, zodat de exposant vooraf precies weet wat te verwachten. Voor Haitsma Beton cre\u00eberden we een gedetailleerde 3D-visualisatie, waarmee het standconcept tot leven kwam en de klant met vertrouwen kon toewerken naar hun beursdeelname.<\/p>\n\n<p>Met dit unieke ontwerp wist Haitsma Beton zich op InfraTech krachtig te presenteren. Een stand waarin zichtbaarheid, betonbeleving en merkidentiteit perfect samenkwamen!<\/p>\n\n<p class=\"has-text-align-center\"><strong>&#8220;<em>We vinden de stand allemaal heel mooi geworden en hebben er ook leuke reacties op gekregen.\u201d<br><\/em><\/strong><em>Karian Terpstra &#8211; Haitsma Beton<\/em><\/p>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 2] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-8 d-flex flex-column justify-content-start\">\n\n\t\t\t\t<!-- core\/gallery -->\n\t\t\t\t<div class=\"wp-block-gallery block-gallery-modal-media\">\n\t\t\t\t\t<!-- second row in a row -->\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<!-- core\/column [id: 1] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-medium\">\n\t<a href=\"https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025_b.jpg\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025_b-720x480.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"Haitsma Beton op de Infratech in de Ahoy Rotterdam.\" srcset=\"https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025_b-720x480.jpg 720w, https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025_b-1024x683.jpg 1024w, https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/ELDEE-HAITSMA-BETON-INFRATECH-2025_b.jpg 1620w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- core\/column [id: 2] -->\n\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\n<figure class=\"figure is-style-aspect-ratio-3-2 size-medium\">\n\t<a href=\"https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/Fotorealistische-standimpressie-Haitsma.jpg\">\n\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"496\" src=\"https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/Fotorealistische-standimpressie-Haitsma-720x496.jpg\" class=\"w-100 figure-img img-fluid mb-0 img-landscape\" alt=\"Standontwerp voor Haitsma Beton op de Infratech in de Ahoy Rotterdam.\" srcset=\"https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/Fotorealistische-standimpressie-Haitsma-720x496.jpg 720w, https:\/\/eldee.nextlead.nl\/nl\/wp-content\/uploads\/sites\/2\/2025\/02\/Fotorealistische-standimpressie-Haitsma.jpg 878w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a> \n<\/figure> \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Beurs: InfraTech Haitsma Beursstand Voor de deelname van Haitsma Beton aan InfraTech lag de uitdaging in het ontwerpen van een stand die opvallend en spectaculairder zou zijn dan voorgaande edities. De wens? Een open en toegankelijke uitstraling, terwijl de stand zich zou onderscheiden te midden van de beursvloer.Omdat de stand aan beide zijden werd ingesloten [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4218,"template":"","meta":{"_acf_changed":false},"project-category":[4],"project-tag":[],"class_list":["post-4217","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-standbouw"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Haitsma Infratech - Eldee Expo Experts<\/title>\n<meta name=\"description\" content=\"Een krachtig statement op InfraTech. Eldee heeft in samenwerking met een reclamebureau de beursstand van Hakkers ontworpen en gerealiseerd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eldee.nextlead.nl\/nl\/projecten\/haitsma-infratech\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haitsma Infratech\" \/>\n<meta property=\"og:description\" content=\"Een krachtig statement op InfraTech. 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